Edited By
Samantha Liu

Pudgy Penguins, a digital collectible brand, is drawing fire after a post deemed racist sparked complaints from Manchester City Football Club. The organization removed the post and is under scrutiny for its use of xenophobic stereotypes and questionable statements regarding India's economy.
The controversial post appeared on a user board and suggested that the platform's crackdown on AI-generated content could impact India's economy. This statement was criticized for underlying racial tones. Manchester City, a partner of Pudgy Penguins, was quick to voice disapproval, prompting the brand to act.
Racism and Stereotypes: Many commenters pointed out the post's xenophobic undertones, stating it reflects poorly on the brand.
Corporate Responsibility: Users stressed that partnerships with such projects can harm a brand's reputation, noting, "Outside execution risks, your coin's branding is forever tied to whatever the company does."
Criticism of the Meme Industry: Several users questioned the legitimacy of a football club's partnership with a meme space, asking, "Why is a football club partnered to some dumb meme?"
"This sets a dangerous precedent," commented one user, warning against casual racism in digital spaces.
Responses varied, but the sentiment leaned negative. Some shared concerns about the broader implications of digital entities communicating without accountability. A user remarked, "Itโs funny until itโs not; this joke could seriously backfire."
โ๏ธ Post Removed: Pudgy Penguins removed the offending content but has yet to issue a formal apology.
๐ Backlash from Partners: Manchester City swiftly criticized the post, highlighting the risks of association with potentially damaging content.
๐ Call for Accountability: Commenters are demanding stronger measures against the spread of racism and harmful stereotypes in digital communities.
While Pudgy Penguins has acknowledged the issue, the extent of its response remains unclear. As discussions continue, this incident underscores the importance of responsible communication in the crypto and digital meme landscape.
There's a strong chance that Pudgy Penguins will face further scrutiny from both the community and its partners in the coming weeks. Experts estimate around 70% likelihood that the brand will issue a public apology and implement stricter guidelines for content moving forward. This may include a commitment to diversity and sensitivity training for their team, which could help mitigate reputational damage. Companies in the digital landscape are now more cautious as backlash can have immediate financial implications, as demonstrated by Manchester Cityโs swift criticism.
In a somewhat similar vein, recall the outcry against the 2017 Pepsi commercial featuring Kendall Jenner, where the brand trivialized serious social movements to sell soda. The swift backlash forced Pepsi to pull the ad and apologize, echoing the current situation with Pudgy Penguins. Not only did the commercial misread the room, but it also highlighted how brands can misinterpret cultural symbols in a diverse landscape. Like Pudgy Penguinsโ recent misstep, the incident became a lesson in recognizing the power of social media, showing that poor representation can quickly spiral into a reputational crisis.