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Justin bieber's $1.3 million bored ape nft now worth just $12 k

In a surprising twist, pop star Justin Bieber's purchase of a Bored Ape NFT for $1.3 million has plummeted in value to a mere $12,000. The incident has ignited heated discussions on forums, raising questions about the true value of NFTs and the influence of celebrity endorsements.

By

Liam O'Connor

Feb 8, 2026, 02:37 AM

2 minutes estimated to read

A colorful digital drawing of a Bored Ape monkey, showcasing its unique features and accessories, symbolizing the NFT market
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The Downward Spiral of the Bored Ape

Bieber's foray into digital collectibles was once seen as a sign of the NFT boom. Now, many are questioning whether it was simply a publicity stunt. "Beiber didn’t spend a penny on this," said one commenter. "It was a circular trade to promote NFTs."

Reactions from the Community

The discussion has heated up, with several themes emerging:

  • Doubt Over Value: Users are skeptical about the inherent worth of NFTs, with multiple comments declaring it was always worth zero.

  • Celebrity Influence: Many believe Bieber and other celebrities were compensated to inflate prices artificially as part of a marketing strategy. "If I recall, the Bored Ape guys transferred Bieber $5 million so that he could buy this NFT at an inflated price," one source claims.

  • Understanding of NFTs: Some users criticized a lack of knowledge about NFTs within the community. "It’s amazing that people in the cryptocurrency forums do not actually understand the technology behind NFTs," remarked a user, highlighting the disconnection.

"The price of something is determined by what someone is willing to pay," said another commenter, reflecting the crux of the NFT debate.

Sentiment in the Community

The forum comments exhibit a predominantly negative sentiment, with many questioning the viability and future of NFTs. Many feel that the NFT market is fundamentally misunderstood, with some even labeling the whole system as a scam.

Key Takeaways:

  • 🔻 Bieber's once $1.3 million investment now only fetches about $12,000.

  • 💰 Allegations of inflated marketing tactics through celebs like Bieber to drive NFT sales.

  • 📉 Public sentiment leans heavily against NFTs, with doubts of inherent value and market understanding.

As Bieber's NFT saga unfolds, the questions surrounding celebrity-backed investments and NFT validity continue to resonate. How will this affect future celebrity involvement in the crypto space?

The Road Ahead for Celebrity NFTs

There's a strong chance that as the NFT market continues to stabilize, we may witness a shift in how celebrities approach these digital assets. Experts estimate around 60% of forthcoming celebrity-backed NFTs might focus on genuinely engaging technology rather than mere publicity. This could lead to a more transparent and sustainable market, as both creators and collectors seek authenticity over inflated prices. Additionally, if more celebrities align with credible projects, the chances of restoring trust in the space could rise significantly.

Echoes of the Beanie Baby Bubble

An interesting parallel can be drawn between Bieber's NFT situation and the Beanie Baby craze of the 1990s. At the peak of that era, many felt similar pressure as collectibles surged in value, fueled by hype and celebrity endorsements. When the bubble burst, countless investors were left holding items with little worth. Just as people invested in plush toys based on perceived value rather than fundamentals, today’s NFT buyers might find themselves in a similar bind, reminding us how easily enthusiasm can ride the wave of celebrity influence to questionable outcomes.